Darya Namvar
About me
I'm an experienced product designer based in Stockholm with a decade of expertise, adept at leading product and cross-functional teams in start-ups, scale-ups, and larger organizations. Specializing in tech, UX, and UI design for consumer-based products and B2B SaaS platforms, my approach emphasizes user-centric design aligned with business objectives, fostering growth and success. Collaboration and communication are key to my process, ensuring innovative solutions that cater to diverse audiences and industries.
Professional Experience
Aug 2022 - Present
Senior UX/ Product Consultant at1337
I'm presently employed in 1337 as a consultant.
Enabling both start-ups and enterprise companies to create a better user experience.
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Apr 2023 - May 2023
Senior Product Designer at Rillion
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Developed long-term and short-term design strategies aligning with organizational goals.
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Dec 2022 - Feb 2023
Senior UX designer
at Elkjop
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Designed the after-sales experience at Elkjop, focusing on enhancing customer satisfaction and streamlining return and repair processes.
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Established a research repository to facilitate data-driven decision-making processes.
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Implemented self-service systems for after-sales service, reducing call center traffic and enhancing customer satisfaction, as evidenced by improved ratings in in-store customer feedback surveys.
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Enhanced after-sales routines for store personnel by introducing an internal tool, resulting in reduced routine time and increased operational efficiency.
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Sep 2022 - Nov 2022
Product design Lead
at GLIS
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Led the UX/UI design process from initial discovery to prototyping for a pioneering project.
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Guided stakeholders in designing their first Minimum Viable Product (MVP), securing investment, and establishing the product team.
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Facilitated product discovery workshops, mapped user journeys across multiple regions, and crafted intuitive user flows.
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Translated MVP sketches into detailed UI designs and developed high-fidelity prototypes to demonstrate the envisioned user experience.
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Jun 2019 - Aug 2022
Product designer
at Dietdoctor
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Spearheaded the digital transformation of a globally-reaching startup, transitioning from a content-driven website to a profitable mobile app.
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Implemented annual A/B tests resulting in a 10% increase in total revenue and Customer Lifetime Value (CLV).
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Redesigned the app's home screen, leading to a significant one-month churn reduction of over 30%.
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Led the team in redesigning the existing digital product and modernizing the brand's UX/UI execution.
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Designed and implemented a feature centered on daily learning and routine, driving a 10% increase in website traffic and daily active members.
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Directed the creation of a comprehensive design system to ensure consistency and efficiency.
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Transitioned focus to product design as the company expanded, actively involved in research, design phases, and defining design specifications.
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Mar 2017 - Jul 2018
Designer
at Snapptrip
At Snaptrip, a dynamic online platform for booking flights and hotels, my role entailed:
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Crafting and implementing product marketing strategies aimed at augmenting bookings and revenue.
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Conceptualizing visually captivating design assets for promotional campaigns spanning diverse channels such as email, social media, and the website.
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Collaborating closely with the product team to maintain uniform branding and messaging across all customer touchpoints.
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May 2016 - Mar 2017
Visual designer
at MCG
At MCG, a leading design agency, I collaborated with the design team on diverse projects for international and local clients. My role involved:
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Conceptualizing and designing visual solutions for branding, marketing materials, websites, and mobile apps.
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Developing style guides and design systems to maintain consistency across brand materials.
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Sep 2014Â -Â Sep 2016
Visual designer
at Boldpod media
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At BoldPod, a 360° creative solutions agency specializing in forging enduring connections between audiences and brands, my role as a designer involved:
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Understanding project scopes by liaising with clients to refine their messaging objectives.
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Collaborating with the design team on diverse projects across industries such as beauty, cosmetics, interior design, food, and packaging.
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Crafting effective visual solutions aligned with client business objectives.
Education & certification
UX Managers certification - Nielsen Norman Group
Analytics and User Experience certification- Nielsen Norman Group
The One-Person UX Team - Nielsen Norman Group
UX & digital product design at Berghs school of communication
Bachelor of Visual Arts And Visual Communication Design at Eastern Mediterranean University - EMU
Want to learn more? Contact me.